Web Design – Getting Started

Business Snapshot
What's the name of your company?*
What does your company do? What are the products and services you offer?*
What is the size of your company (revenue, employees)?*
Who are the decision makers for this project?*
Will you be making the final decision or will you also be consulting your team?
What budget have you allocated for this project?*
Be honest and we'll tell you what we can and can't do.

Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?*
What are the top 5 reasons your ideal customer will visit your website or interact with your brand?*
Example: research product information, get contact details, ask questions about services, pricing
What is the value of one customer over a lifetime?*
Calculate this by using the average cost per transaction multiplied by the average number of times a client purchases from you over the course of your relationship. Please do not say "priceless".
What is your customer acquisition cost?*
To compute the cost to acquire a customer, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period.

Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?*
Do your competitors have websites? If so, list them here so we can make sure yours is better 😉
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there any websites or brands that should inspire your design? Why do you like them? Please elaborate.

Business Snapshot