À LA CARTE SOLUTIONS
Blog Post Writing
Short on time? Struggling with ideas? Need to write a professional blog post in a hurry? Let me ghostwrite it for you. Just give me an idea of your topic, any keywords you want to use, and your industry. I’ve written for newspapers, college papers and translated business whitepapers. And as a web designer, I’m always writing with search engines in mind (SEO Writing), so that your content gets ranked higher in search results.
Custom Infographic
Infographics use striking, engaging visuals to communicate information quickly and clearly. The most visually unique, creative infographics are often the most effective, because they grab our attention and don’t let go. I recommend an infographic to boost engagement and build interest in what you have to show or offer.
Logo Package
A logo gives your business an identity, makes your brand stickier & provides a foundation for your future branding efforts. It brings your idea to life and communicates it in a way that words can’t. If your company doesn’t have a face yet, I’d be happy to give it one. Let’s figure out what your brand should look like and build out your business from there.
Print Templates
All I need is your logo, fonts, color palette and content to customize our templates to fit your brand. The templates include a business card, letterhead, postcard, and flyer. Once you give me your assets, I’ll hand over print-ready files that you can take to your local printer or I can do the printing for you.
Support Time
Whether you’re running short on time or you’re not sure how to get it done, I can step in and support your website or marketing efforts.
WordPress Coaching
There are two approaches to my WordPress Coaching: I can teach you how to use WordPress or I can sit with you as you make updates. Teaching you: I have over nine years experience working with WordPress and I’ve seen it all! Sitting with you: Over time I’ve discovered that some people like to make WordPress updates themselves, and a coach sitting besides them makes it easy. Whatever approach you choose, I’ll make sure you come out more confident and ready to work with your site.
EMAIL MARKETING
To put that in perspective; on average, email marketing generates $0.11 in revenue per mail. Personalized email can generate 6x that.
As your email marketing partner, I can help build custom email templates that are clean, beautiful and tailored to your business and customers. I can take care of your current campaign needs such as list building, lead forms, or nurture campaigns. Your emails will look great on any device, be quick to load and increase your website’s traffic.
Customized Email Templates
Your email content paired with my custom design will look stunning, professional, and one-of-a-kind giving your subscribers a great first impression every time. Welcome emails, Thank You emails, Invoice emails, Confirmation emails, Periodical newsletters, Reminder emails, Promo emails. Everything that speaks your brand on a personal level to your clients.
Email Automation
Opposed to email newsletters, email automation allows you to send targeted messages based on specific actions, building personal relationships with past, current and future customers. For example, say you’d like to send an email to somebody when they sign up for an account on your site. This email would welcome them to your brand and show them how to get started. You might provide links to popular resources or offer a discount code for the first purchase. I can hand craft your emails and setup email automation, leaving you free to take care of other business.
Responsive & Flexible Design
Responsive design allows your emails to adapt to the device your users are viewing it on. It enables a user to access your content the way they love. Whether I work on your existing template or build one from scratch, we’ll make sure it looks great on all devices and email applications giving the best experience possible.
Advanced Analytics
Every email campaign will give you advanced reporting features that you can access anytime, anywhere. You can monitor sales and website activity using Google Analytics. Knowing things like when and on what devices emails were opened, which links were clicked, did they result in sales etc. are useful in further tuning and refining your email campaigns to grow your business.
E-Commerce & Marketing
I can help connect your web store with your email platform and create targeted email or ad campaigns, automate helpful product follow-ups and send back-in-stock messages. This helps you build meaningful relationships with online customers through regular communication. For example, send abandoned cart emails to shoppers who haven’t finished checking out, or notify customers when an item they looked at goes on sale, or check in with unengaged subscribers to make sure they still want to receive promotional emails.
WEB DESIGN
As your web designer, I not only create beautiful, fully functional websites, but I’ll be your visual architect, giving your business a home, a brand, an awesomeness that will stand out & above your competition. A website that is stunning, responsive, easy to navigate, and set up for SEO. On top of that, the sites I build are easy to edit & update using WordPress. Take a look at some of my recent work.
SEO
And that is why Search Engine Optimization is an art & science.
It’s a constantly changing & evolving discipline. Tactics used in the mid-2000 like link-bombing with anchor text was common. Today, such practice would penalize your ranking. Before, encryption was only for banks or online stores. Today, not having encryption even for a blog, would hurt its online reputation.
SEO also plays a vital role in social promotions of your web site as well. People who find your site by searching Google or Bing are more likely to promote it on Facebook, Twitter, YouTube or other social media channels.
We know developing content that is as unique as your business & SEO-friendly takes more than a few simple keywords. That’s why I’m here to help.
WEBSITE CHECKUP
With a website checkup, I’ll do a full inspection detailing how your site is working right now, what kind of work it needs, and what you could do to keep your website in top shape. You’ll get actionable, understandable information to improve site performance.
If you’ve never gotten your site professionally checked, I advise you to read more on the benefits and get your’s checked today.
Increase Page Speed
Page Speed has been a direct ranking factor with desktop searches since 2010. And in 2018, Google has announced that Page Speed is a signal for mobile search ranking too. Pages with a longer load time tend to have higher bounce rates. While it may seem your site is loading fast, there are many background items that continue to load, increasing your ‘total load time’. Understanding how your website loads, and how fast it takes to load completely, will give you the tools to make those technical updates and stay on top of page speed.
Generate More Leads
Maybe leads are coming in less than they used to. Or maybe there’s a drop in your search engine rankings. Perhaps your call to action (CTA) isn’t clear & compelling or is now malfunctioning, driving business away. An improper popup on your site will actually hurt your business than not having one at all. This test result will provide you with the peace of mind that your audience is able to successfully contact you when they need to, and your CTA is properly implemented.
Responsive Mobile Pages
Nearly 60% of all searches are done on mobile devices. If your site isn’t mobile-ready, it will lose search rankings, and ultimately, users and business. If you do have a mobile-ready site, is it mobile friendly as well? Are the menu or buttons aiding or hindering usability. Is your mobile site optimized for speed, or maybe your website will benefit from Google’s Accelerated Mobile Pages (AMP) project. This part of the checkup evaluates all these things, keeping your audience’s experience in mind.
Improve SEO Writing
Website checkup is critical to search-engine rankings. Websites with old content rank lower in search engine listings. Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it’s worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost you business over time. I’ll provide you with a list of technical updates and a lite-optimized copy with natural language-driven suggestions to keep your rankings steady, strong, and on the rise.
Improve User Interest
A well-maintained website attracts new customers and maintains the interest levels of existing customers.
An objective way to measure this is to see how many sites are linking back to yours. More backlinks mean more users are talking about your site, spreading the word. This is possible when your site’s content are routinely refreshed and customer-centered. This part of the test will check that your site is technically setup for proper user experience, can be browsed safely, and see how many backlinks your site has.
Legally Protected
Did you know that in some states you could face litigation if your website doesn’t include a privacy policy? Doing business internationally requires data compliance with their laws as well. Hackers can easily see users sensitive information if you do not have an SSL Certificate, and search engines penalize you for not having a secure site. The legal auditing portion of the checkup will reveal any insecurities your website may have, and what you can do to fix them.
SUPPORT PLAN
While a web-checkup details how your site is performing and what improvements you could implement; a support plan starts making those implementations on a regular basis, keeping it in good health.
Your website is a worldwide window into your business, now more than ever. It’s your very own salesperson, working 24/7, without weekends, or sick leave, or holidays. All it asks is a some love & care, like software updates, keeping the content relevant & fresh, checking for bugs so cyber criminals stay out.
The best way to take care of your website is with a plan, which provides ongoing support, monthly strategies, monitoring, backups, and a safe & secure environment.
Check out sfpixel’s support plans.
WORDPRESS COACHING
With our WordPress coaching sessions, this is what you’ll walk away with. Our session covers the basics of WordPress, explaining how it is structured, reviewing your theme, creating pages, updating pages, navigation, provide guidance on targeted tasks that you may have.
Session takes place in a one-on-one setting or online via Skype or Zoom — we’ll want to be able to share screens.
What I’ll need ahead of time: access to your WordPress site. This will allow me to fully prepare for the session and get the most out of our time together. It will also be helpful to get a list of your goals and questions.
Book your WordPress Coaching Session Now!